Dying Conservatism

Dying Conservatism What is the future for Conservatism? In short, Millenials and Gen Z's are the future for Conservatism. This might be a scary thought to some. Brooke Medina and Sienna Stanfield join to discuss dying Conservatism. Is Dying Conservatism a Problem? Yes! Dying Conservatism is a problem, especially for Christians. Stats have shown that people become more conservative as they become older. The younger generations act on feelings rather than factual evidence. This is especially true for non-believers. It's harder to push conservative ideas their way. Since the media shows conservatives as freaks, bigots, racists, etc, conservative popularity is dropping amongst college students. Moving forward, Brooke Medina author of "Conservatism Inc.’s Shrinking Consumer Base" breaks down this issue into 4 steps. These 4 steps include Reevaluating the Product Line, Understanding the Consumer, Improving the User Experience, and finally, Authentic Branding. Reevaluating the Product Line Looking at dying conservatism from a marketing viewpoint, it must revise its product. The Millenials and Gen Z's are economic perfectionists. They want a more welcoming and not as mean economy. The young generation enjoys the connectedness of the world as it is today. Understanding the Consumer Moving forward, understanding the consumer in any business is a large key to success. Millennials and Gen Z's see old conservatism as grumpy and all around annoyed with everything. Since there is already a bad rep for Conservatism, good representation is needed! Additionally, the younger generation is full of adrift ideologies and people identifying as "nones". "Nones" meaning not with conservatism, socialism, liberals, etc. Improving User Experience Moreover, every user wants a great experience. So, how would Conservatism improve upon that? First, asking the question, what do young Millenials care about? Millennials care about the job market and the economy. Especially the rise of automated jobs. According to a study, most Gen Z and Millenials respond positively to capitalism. Colleges are pushing a socialist viewpoint onto Millenials and Gen Z students. This means that these students aren't informed about the cons of socialism. They just hear "$15 an hour" and think more money! Authentic Branding Finally, moving onto authentic branding. This, in short, is the way that a product is communicated and spread. Conservatism, while it is dying, could use a fresh coat of paint. Conservatism needs to show hope and joy. This will extinguish the fearful mindset that Millenials and Gen Z's have.